IMARC Group, a leading market research company, has recently releases report titled “Kombucha Tea Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028.” The study provides a detailed analysis of the industry, including the global kombucha tea market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
Report Highlights
How big is the kombucha tea market?
| Report Attributes | Details |
| Market Size in 2022 | US$ 2.6 Billion |
| Market Forecast in 2028 | US$ 6.9 Billion |
| Growth rate (2023 to 2028) | CAGR of 17.6% |
| Base Year of the Analysis | 2022 |
| Forecast Period | 2023-2028 |
Kombucha tea is a fermented beverage that has gained popularity in recent years, particularly for its potential health benefits. This tea is made by combining sweetened black or green tea with a symbiotic culture of bacteria and yeast (SCOBY). Over a period of several days to weeks, the SCOBY consumes the sugar and converts it into organic acids, such as acetic acid and gluconic acid, along with various probiotics and enzymes. The result is a tangy, effervescent drink with a unique flavor profile.
Kombucha is often adopted for its potential health advantages. It is rich in probiotics, which are beneficial microorganisms that can promote gut health and aid digestion. Additionally, it contains antioxidants and polyphenols, which may contribute to overall well-being. While some people enjoy kombucha for its taste and potential health perks, it is important to note that scientific research on its effects is ongoing, and individual experiences may vary.
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What are the growth prospects and trends in the kombucha tea industry?
The growing awareness of the importance of a healthy lifestyle has led consumers to seek beverages that offer potential health benefits. Kombucha, with its probiotic content and potential digestive benefits, aligns well with this trend. Additionally, kombucha is known for its probiotic properties, which can promote a healthy gut microbiome. Other than this, consumers are becoming more conscious of what they consume, favoring natural and organic products.
Kombucha, often made with organic ingredients, meets this demand for cleaner, healthier beverage choices. Besides this, the kombucha market offers a wide range of flavors and varieties, appealing to diverse consumer preferences. This variety has expanded its consumer base beyond traditional tea drinkers. In line with this, kombucha is now more readily available in supermarkets, convenience stores, and online marketplaces, making it easily accessible to a larger audience. Moreover, effective marketing and branding efforts by kombucha companies have helped create a strong brand image and consumer loyalty.
What is included in market segmentation?
The report has segmented the market into the following categories:
Breakup by Type:
- Organic
- Non-Organic
Breakup by Tea Type:
- Green Tea
- Black Tea
- Oolong Tea
- Others
Breakup by Flavour Type:
- Fruits
- Regular/Original
- Herbs and Spices
- Flowers
- Others
Breakup by Packaging Type:
- Glass Bottles
- Aluminium Cans
- PET Bottles
- Others
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Health Stores
- Online Retailers
- Others
Market Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
North America exhibits a clear dominance in the market, accounting for the largest kombucha tea market share
Who are the key players operating in the industry?
The report covers the major market players including:
-
- Brew Dr. Kombucha
- Asheville Kombucha Mamas, LLC (Buchi Kombucha)
- RAUCH Fruchtsäfte GmbH & Co OG (Carpe Diem)
- Flower of Life Ltd (Equinox Kombucha)
- GT’s Living Foods LLC
- Humm Kombucha LLC
- KeVita, Inc.
- Pure Steeps LLC (Wonder Drink)
- Reed’s, Inc.
- Remedy Kombucha Pty Ltd
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