The concept of “omnichannel” marketing is an important one today for products in many categories, including books. The term refers to selling everywhere — online, in brick-and-mortar stores, catalogs, etc. For self-published authors, it can require finding a book fulfillment company for direct sales and a book distributor to help with retail stores. It’s the…
Are you an author or publisher looking for ways to enhance your book sales process? Look no further because partnering with a printing and fulfillment company like Acutrack can be a complete game-changer. Not convinced? Stick around to learn how it can streamline sales and boost profits. Firstly, let’s talk about how traditional printing can…
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