The Rise of Micro-Influencers: Harnessing Authenticity in Social Media Marketing
In the dynamic landscape of social media marketing, a remarkable shift has been witnessed—the rise of micro-influencers. These individuals, with a modest yet highly engaged following, have become pivotal in shaping brand narratives and fostering authenticity in the digital realm. Definition of Micro-Influencers Micro-influencers are individuals who have a smaller but dedicated follower base, typically…
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